Profound analysis of the

• Society (values, trends, demands, etc.)
• Brand (origin, values, benefits, image, competition, market, etc.)
• Target group (demographics, insights, etc.)

using desk research and primary research. What does the brand stand for?

Answering the questions

• What does the target group want?
• What does society need?
• What is the brand's mission?

and developing the brand-specific USuP.

Development of the USuP of the various brands and a brand portfolio based on consumer logic.

• Implementation of the USuP in the company through an individual engagement process
• Further strategy consulting

Verification of the achievement of brand objectives through appropriate measures.

Process-independent brand consulting and brand sparring, brand webinars, brand lectures, brand workshops.