THE PLAN
by the numbers
Since 2016, PLAN has stood for values-based brand management and responsible media planning.
In 2022, we expanded our service portfolio to include strategic brand consulting, and since then we have been consistently transforming the agency into a company with sustainability at its core.
The limited liability company is wholly owned by Christian Kaeßmann and is privately held.
The agency is headquartered in Munich. About half of our colleagues work remotely from various locations across Germany, such as the Allgäu, the Baltic Sea region, or the Rhineland.
We currently have 18 colleagues. But we’re always on the lookout for new passionate team members.
In the 2025/26 fiscal year, we generated total revenue of 10 million euros.
„We are people of conviction.“
Memberships
We are active in these associations and networks:
Market differentiation
Effective reach
Christian Kaeßmann
Founder & CEO
Our customers
Ideas for Greater Impact
Our newsletter keeps you up to date on brand-related topics and media trends. You’ll also receive invitations to engaging Impact webinars featuring renowned speakers, as well as occasional access to discounted tickets for sustainability events.
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