Sustainable media is efficient media. Because it means achieving advertising impact in the best possible way. In addition to economic and ecological aspects, this also includes social aspects, such as the focus on media that value quality journalism and contribute to the preservation of democracy.
In other words, efficient media takes all three ESG criteria into account. We are therefore currently developing a model with which we can quantitatively classify media companies, media types and advertising media.
We call this approach richness depth.
Media services:
Leistungen Media EN
Click on the circles in the graphic and get detailed information about the PLAN services.
Media planning
Against the background of the derived strategy, we define the relevant media channels for the placement of advertising messages. This results in
- detailed planning recommendations
- taking into account short-term impulses and long-term measures
- at home and abroad.
Media strategy
We determine the needs of our customers, their target groups and markets based on
- Existing data
- Our own analyses
- Generated insights from brand development.
From this, we derive specific recommendations for action and define the overarching direction.
Purchase of Media Services
We give preference to media providers that are characterized by their public interest-oriented management. On this basis
- we negotiate discounts
- check order confirmations
- and check advertising placements.
We also handle the entire commercial process and coordinate all partners involved in the process.
Performance Review
We regularly review the success of the campaign on the basis of jointly defined performance indicators - economic, ecological and social. Within this framework
- we comment on and evaluate the results
- and record lessons learned for future measures.
You want sustainable advertising impact? Get in touch!
Sabrina Sallach
Media management