Uniqueness meets the common good.
When developing a sustainable media strategy, we often come to the question: What is your brand’s contribution to society? In addition to the Unique Selling Proposition, another aspect has long since become the focus of customers: the Unique Sustainability Proposition (USuP).
Those who manage to define and consistently implement a unique sustainability promise will secure the loyalty of their customers. And thus the long-term success of the company.
We are happy to support you with our brand work.
Brand services:
Leistungen Marke EN
Click on the circles in the graphic and get detailed information about the PLAN services.
Analysis
Profound analysis of the
- Society (values, trends, demands, etc.)
- Brand (origin, values, benefits, image, competition, market, etc.)
- Target group (demographics, insights, etc.)
using desk research and primary research. What does the brand stand for?
Brand goals
Answering the questions
- What does the target group want?
- What does society need?
- What is the brand's mission?
and developing the brand-specific USuP.
Development of the USuP of the various brands and a brand portfolio based on consumer logic.
Brand staging
- Implementation of the USuP in the company through an individual engagement process
- Further strategy consulting
Brand monitoring
Verification of the achievement of brand objectives through appropriate measures.
Ad hoc
Process-independent brand consulting and brand sparring, brand webinars, brand lectures, brand workshops.
Do you want to make a contribution to society? Get in touch!
Anna-Luise Pielsticker
Brand management