Media Planning

Efficiency,
Reach,
Impact

Responsible Media Model

Effective media planning for performance, brand building, and long-term brand awareness.

Our media planning combines reach-focused awareness campaigns with elements of performance marketing. We develop cross-channel media plans that maximize reach and ensure sustainable brand building.

Our media strategies focus on:

  • Performance campaigns for leads and conversions
  • Strategic reach for long-term visibility
  • Sustainable media decisions to reduce follow-up costs


The result: Maximum efficiency through proactive action.

Responsible Media Model

Media Planning Services:

Click on the circles in the chart to see detailed information about the benefits of the PLAN.

Media Planning
Media Buying
Optimization
Analysis & Reporting
Media strategy
Media Planning
  • Selection of relevant advertising formats and placements across all paid media channels, such as TV, digital, addressable/connected TV, audio, print, social media, billboards, DOOH, etc.
  • Preference for high-impact advertising media
  • Consideration of low-carbon options
  • Discussion of media offerings that support democracy and value-based entertainment formats
Media Buying
  • Preference for media providers with transparent supply chains
  • Use of sustainable advertising platforms and green tech partners
Optimization
  • Data- and AI-driven optimization to continuously improve campaign performance and use budgets efficiently
  • Optimized ad delivery to reduce avoidable emissions
  • Discussion of compensation measures for media campaigns
Analysis & Reporting
  • Display of all industry-standard media parameters
  • Carbon footprint assessment of all media activities
  • Discussion of media offerings that support democracy and value-based entertainment formats
Media Strategy
  • Developing customized approaches for media budgets of varying sizes
    • B2B and B2C
    • Local, regional, national, and international
    • Applicable to all industries and target groups
    • Integrated across all paid media channels
    • Brand- and performance-oriented
  • Discussion of Your ESG Dimensions in the Strategy Process

„Social responsibility is a cornerstone of our company. We therefore place great importance on incorporating aspects of sustainability into our media planning. With Christian Kaeßmann and his team, we have a key driving force on our side.“

Tobias LöhnerMarketing Manager ROMA KG, Burgau

„Those who are globally connected and consistently position key future-oriented topics at every trade show have valuable experience in shaping the future. With PLAN as a strategic and operational partner, we are shaping that very future through a trusting partnership—in the international media planning business for all of our B2B and B2C trade shows.“

Steffen JantzDirector MarCom Messe Düsseldorf GmbH

„Cat’s Best is the most popular cat litter for cats, the climate, and the environment, which is why it has repeatedly been recognized as a top brand by *Lebensmittelzeitung*. We attribute the positive growth of recent years to a shift in cat owners’ attitudes, as well as to our successful marketing efforts, in which PLAN has been a dedicated partner in the media sector for over seven years.“

Silvia ErbrichHead of Marketing JRS PETCARE GMBH & CO. KG, Rosenberg

„After working with large media agencies, WWK believes that choosing PLAN as our consultant was the right decision. The service is more personal and of higher quality. Plus, we don’t have to wait in line behind the really big accounts, even when we have a last-minute request.“

Frank SchonnefeldHead of Advertising and Sponsoring WWK Lebensversicherung a.G., Munich

„Our youngest guests are the parents of tomorrow, and our own children are the hosts of tomorrow. Accordingly, we also take a sustainable approach to our media planning. PLAN is the ideal partner for this.“

Melanie RoschDirector Marketing Familotel AG, Rosenheim

Do you want efficient media plans?
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Sabine Stolzmann
Strategic Partner

Focus on Impact

About us / Sustainability

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