For more awareness in marketing.
Christian Kaeßmann has been active in the communications business for more than 25 years. His agency PLAN advises clients on all aspects of media planning and brand consulting. His focus is on communication that emphasizes sustainability.In addition to his agency work, he is involved in various committees in the DOOH and online audio scene and is a sought-after discussion partner at industry events. He was also co-host of the media, brand and people podcast KLAR und DIREKT with almost 100 published episodes. Numerous awards and activities as a university speaker and juror at communication awards make him a recognized, neutral expert in the communication industry.
Christian Kaeßmann
Founder & Managing Director PLAN,
Communications expert,
Speaker, Podcaster
Since 2016: Founder & Managing Director, PLAN
2013 – 2016: Managing Director, mediaplan
2012 – 2013: Managing Director, Wavemaker (then MEC)
2005 – 2011: Several positions at Mediaplus, most recently Managing Director, ppa.
1999 – 2005: Several positions at Universal McCann, most recently Group Head
1996 – 1999: Publishing salesman, Medienhaus Verlag
2023
- br Media: New KPIs for responsible cooperation between people, brands and media
- Marketing Börse: Media planning: What will be important in 2023
2022
- Marketing Börse: DOOH: How to make the digital staging of brands work
- W&V Executive Briefing DOOH: 10 people to follow
- W&V Special: The Power of Digital Out of Home
- Horizon: Four things that surprised me at the Radio Advertising Summit 2022
- W&V: The one-size-fits-all approach has had its day
2021
- Horizon: The five biggest myths about digital out-of-home
- Absatzwirtschaft: Programmatic advertising – brands need more security
- PLAN boss Christian Kaeßmann on the prospects for passenger television
- MEEDIA: My worst job
2020
The images offered here for download may be used for editorial purposes.
Please note the photo credit “Photo: Monica Garduno-Soto”.
"Decisions are there
to be made."
Christian Kaeßmann