2023 br Media: Neue KPIs für verantwortungsvolles Miteinander von Menschen, Marken und Medien Marketing Börse: Mediaplanung: Worauf es 2023 ankommt 2022 Marketing Börse: DOOH: So klappt´s mit der digitalen Inszenierung von Marken W&V Executive Briefing DOOH: 10 people to follow W&V Special: The Power of Digital Out of Home Horizont: Vier Dinge, mit denen mich der Radio Advertising Summit 2022 überrascht hat W&V: Der Reichweiteneinheitsbrei hat ausgedient 2021 Horizont: Die fünf größten Mythen über Digital-Out-Of-Home Absatzwirtschaft: Programmatic Advertising – Marken brauchen mehr Sicherheit PLAN-Chef Christian Kaeßmann über Perspektiven von Fahrgastfernsehen MEEDIA: Mein schlimmster Job 2020 W&V: Das Newsletter-Volksfest der Medienvermarktung

2022 Medientage München: Braucht’s das noch? Expert:innen-Talk mit Christian Kaeßmann 2021 WDR Media: RADIO goes ON mit Christian Kaeßmann

2023 deept – AUF DEM WEG 2023-2022 KLAR und DIREKT 2022 Marketing Börse: Ersetzt Programmatic die Mediaplaner? 2021 „Luft nach oben“: Christian Kaeßmann als Interviewgast

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Christian Kaeßmann - PLAN Marken- & Mediaagentur GmbH

Q: Vita

Since 2016: Founder & Managing Director, PLAN 2013 – 2016: Managing Director, mediaplan 2012 – 2013: Managing Director, Wavemaker (then MEC) 2005 – 2011: Several positions at Mediaplus, most recently Managing Director, ppa. 1999 – 2005: Several positions at Universal McCann, most recently Group Head 1996 – 1999: Publishing Salesman, Medienhaus Verlag

For more awareness in marketing.

Christian Kaeßmann has been active in the communications business for more than 25 years. His agency PLAN advises clients on all aspects of media planning and brand consulting. His focus is on communication that emphasizes sustainability. In addition to his agency work, he is involved in various committees in the DOOH and online audio scene and is a sought-after speaker at industry events. He was also co-host of the media, brand, and people podcast KLAR und DIREKT, with almost 100 episodes published.

Numerous awards and activities as a university lecturer and juror for communication awards make him a recognized, neutral expert in the communications industry.

Christian Kaeßmann
Founder & Managing Director PLAN,
Communications expert,
Speaker, Podcaster

Vita

Since 2016: Founder & Managing Director, PLAN
2013 – 2016: Managing Director, mediaplan
2012 – 2013: Managing Director, Wavemaker (then MEC)
2005 – 2011: Several positions at Mediaplus, most recently Managing Director, ppa.
1999 – 2005: Several positions at Universal McCann, most recently Group Head
1996 – 1999: Publishing Salesman, Medienhaus Verlag