Media

Efficiency through responsibility.

Media planning is all about efficiency. Reducing CO₂ emissions and preserving media diversity are much discussed topics, but often fall by the wayside in the end. We don’t simply view efficiency as cost-effectiveness in the form of low target group CPTs, but focus on the impact of campaigns on target groups and society.

Climate protection and the preservation of media diversity as pillars of a functioning democracy can be directly linked to the campaigns of advertising companies through efficiency-oriented media strategies.

PLAN’s core competence in developing media strategies lies in implementing efficient campaigns that combine advertising impact with social responsibility.

Media services:

Click on the circles in the graphic and get detailed information about the PLAN services.

Media planning

Media Buying

Optimization

Analysis & Reporting

Media strategy

Media Planning

Selection of relevant advertising media and environments in all paid media channels, such as TV, digital, addressable/connected TV, audio, print, social, billboards, DOOH, etc.
Preference for advertising media with high impact
Consideration of low-CO₂ offers
Discussion of media offerings that support democracy and value-based entertainment formats

Media Buying

Preference for media providers with transparent supply chains
Use of sustainable advertising platforms and green tech partners

Optimization

Data- and AI-driven optimization to continuously improve campaign performance and allocate budgets efficiently
Optimized ad delivery to reduce avoidable emissions
Discussion of compensation measures for media campaigns

Analysis & Reporting

Display of all industry-standard media parameters
CO₂ accounting for all media measures
Discussion of media offerings that support democracy and value-based entertainment formats

Media strategy

Development of customized approaches for media budgets of varying sizes
- B2B and B2C
- Local, regional, national and international
- Industry and target group neutral
Discussion of the client's ESG dimensions in the strategy process

"Assuming social responsibility is a key pillar of our company. Taking sustainability aspects into account in media planning is therefore very important to us. With Christian Kaeßmann and his team, we have an important source of inspiration at our side."

Tobias LöhnerMarketing Manager ROMA KG, Burgau

"Anyone who is globally networked and positions important future topics trade fair by trade fair also has good experience of how to help shape the future. With PLAN as a strategic and operational partner, we are shaping this future in trusting cooperation - in the international media planning business for all our B2B and B2C trade fairs."

Steffen JantzDirector MarCom Messe Düsseldorf GmbH

"Catʼs Best is the most popular litter for cats, the climate and the environment, which is why it has repeatedly been recognized as a top brand by the Lebensmittelzeitung. We owe the positive development of recent years to the change in awareness among cat owners, but also to our successful marketing activities, in which PLAN has been actively supporting us in the media sector for over 7 years."

Silvia ErbrichHead of Marketing JRS PETCARE GMBH & CO. KG, Rosenberg

"After working with large media agencies, consulting with PLAN is the right decision for WWK. More personal and high quality. And: we don't have to wait in line behind the really big budgets if we have a request at short notice."

Frank SchonnefeldHead of Advertising and Sponsoring WWK Lebensversicherung a.G., Munich

"Our youngest guests are the parents of tomorrow, our own children are the hosts of tomorrow. Accordingly, we also pay attention to a sustainable approach in our media planning. PLAN is the ideal partner for this."

Efficiency through responsibility.

Media services:

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