Against the background of the derived strategy, we define the relevant media channels for the placement of advertising messages. This results in

• detailed planning recommendations
• taking into account short-term impulses and long-term measures
• at home and abroad.

We determine the needs of our customers, their target groups and markets based on

• Existing data
• Our own analyses
• Generated insights from brand development.

From this, we derive specific recommendations for action and define the overarching direction.

We give preference to media providers that are characterized by their public interest-oriented management. On this basis

• we negotiate discounts
• check order confirmations
• and check advertising placements.

We also handle the entire commercial process and coordinate all partners involved in the process.

We regularly review the success of the campaign on the basis of jointly defined performance indicators - economic, ecological and social. Within this framework

• we comment on and evaluate the results
• and record lessons learned for future measures.